Nvidia discusses Perplexity investment at $30 billion-plus valuation, The Information reports

Nvidia is reportedly in discussions to invest in AI startup Perplexity, according to a report by The Information. The potential equity funding round would value Perplexity at over $30 billion, marking a 50% increase from its valuation of $20 billion from a year ago, as cited by sources familiar with the matter. Perplexity's annualized revenue has surged to more than $750 million from $250 million at the beginning of the year, driven largely by its cloud-based AI agent, Perplexity Computer, used by professionals for automating tasks.

The startup declined to comment on the report, while Nvidia had not responded to a request for comment as of publication. The Information previously reported in September that Perplexity had reached a $20 billion valuation. Earlier this year, the company entered into a $750 million agreement with Microsoft to utilize Azure cloud services.

Perplexity aims to go public in 2028, irrespective of market reactions to the listings of Anthropic and OpenAI, CEO Aravind Srinivas stated in a June CNBC interview. Notable investors in Perplexity include Amazon founder Jeff Bezos and Japan's SoftBank Group.