New research suggests women strategically use modesty to avoid backlash from female peers
A new study reveals that women anticipate harsh social judgments for boasting and strategically use modesty to navigate relationships with other women. The findings shed light on the unseen hurdles women face when self-promoting in the workplace.
Recent research indicates that women employ a strategic approach to modesty to sidestep negative reactions from female colleagues at work. The investigation, published in Evolutionary Psychological Science, reveals that women foresee backlash when they self-promote and adopt modest language as a result. The issue is particularly pronounced in career advancement, where self-promotion can lead to social penalties, especially among women.
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