Netflix parts ways with a key ad exec in a leadership shake-up. Read the leaked memo from its ad chief.
Jon Whitticom, an exec who helped build Netflix's ads business, is exiting the company, according to a memo viewed by Business Insider.
Netflix has parted ways with Jon Whitticom, a key executive who played a significant role in building the company's ad business. Whitticom joined Netflix in 2023 as the Vice President of Ads Product and had been instrumental in developing ad technology and enabling advertisers to purchase ads through various platforms. Advertising President Amy Reinhard announced the change in a memo to staff, stating that Whitticom would be leaving the organization and that Marc Heneghan would take over the Ads Product role on an interim basis while a search is conducted for his replacement.
Reinhard emphasized the importance of trust, collaboration, and staying focused on the company's goals in her memo, expressing confidence in the team's resilience and ability to maintain momentum. Whitticom joined Netflix's ad startup, FreeWheel, previously, and played a crucial role in building out the company's ad tech and allowing advertisers to access its ads through other companies like Google, The Trade Desk, and Magnite.
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