Netflix, Disney+ & Amazon Rein In Price Rises As Customers Near Financial “Limits” – Ampere
Streamer price hikes are taking consumers nearer to the limit of what they’re willing to spend, according to Ampere Analysis. As such, Netflix, Disney+ and Prime Video owner Amazon have been reducing the size of average price increases from 24% per subscription in 2023/24 to 14% in 2025/26. In dollar terms, the average has increased, […]
Subscribers to Netflix, Disney+, and Amazon Prime Video in western Europe have experienced the highest price increases globally. According to research, over the past four years, these streaming services have altered their business models, introducing lower-priced, ad-supported tiers and premium experiences.
The price hikes in western Europe have been the highest worldwide. Ampere Analysis found that consumers are nearing the limit of what they are willing to spend on streaming services. As a result, Netflix, Disney+, and Amazon have reduced the size of their average price increases.
The average price increase per subscription decreased from 24% in 2023/24 to 14% in 2025/26, according to Deadline, citing Ampere Analysis. Despite this decrease, the average price increase has risen in dollar terms.
Brief written by urgent.news from Guardian Business, Deadline — 2 reports on this story. Machine-written — may contain errors; check the original before relying on it.
