LG Household & Health Care Sells Avon North America to Focus on K-Beauty and Wellness Brands
LG Household & Health Care is selling its Avon business in the United States and Canada as the South Korean consumer goods company shifts its North American strategy toward K-beauty and wellness brands distributed through retail and digital channels.LG H&H USA, the company's North American subsi
LG Household & Health Care has sold its Avon North America business to Stratford Worldwide, an affiliate of global investment firm Regent, in order to shift its focus to K-beauty and wellness brands. The divestiture reflects changes in consumer purchasing behavior and distribution channels, and is part of LG's broader effort to reshape its global business portfolio.
The company plans to expand its consumer touchpoints for its own beauty and wellness brands, Dr.Groot, Belif, and CNP, through retail and digital channels in North America. The sale also allows for greater cooperation between Avon's North American and international operations under a common strategic framework.
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