Interview: "I can't give any tips on how to sell your company - even though many people ask me about it"
Does Max Viessmann see a sell-off in German medium-sized businesses? Is he investing in FC Bayern Munich? A conversation about the location, sports sponsorship and help for democracy.
Max Viessmann, a German family entrepreneur, has spoken about his investments in sports sponsorships and partnerships. There had been speculation that he would buy a 5% stake in FC Bayern München for €250 million, but he declined to comment on the deal. Viessmann's company, Viessmann Generations Group, has been involved in sports for years, supporting youth programs and infrastructure projects, and recently invested in the sailing competition Sail GP.
He sees sports investments as a way to promote values such as teamwork and performance, and believes that family companies can offer a long-term commitment to sports.
Written by urgent.news from Handelsblatt's report — not a translation of it. Machine-written — may contain errors; check the original before relying on it.
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