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HYBE's new girl group TUIDE begins its journey with 'soultronic' music

TUIDE, the first act from ABD, a new HYBE subsidiary dedicated to girl groups, made its debut Monday with the EP "TUNE & PLAY," arriving with the stated ambition of becoming 2026's top new act. The seven-member group is made up of Seohee, Seoyeon, Elena, Jia, Saki, Seah and Yi Hani. Its name comes from the phrase "tune the tide," reflecting what the members describe as their intent to steer the…

HYBE's new girl group TUIDE begins its journey with 'soultronic' music

HyBE announced the debut of TUIDE, the first girl group from its new subsidiary ABK, on Monday. The seven-member group - Seohee, Seoyeon, Elena, Jia, Saki, Seah and Yi Hani - released their EP "TUNE & PLAY" with the goal of becoming the top new act of 2026. The name TUIDE is derived from the phrase "tune the tide," indicating the members' desire to steer the currents of the music scene themselves.

During a press conference at YES24 Live Hall in Seoul's Gwangjin District, the group confidently introduced their debut album and discussed their plans for the future. Seah expressed her excitement about making her dream debut, while Elena, a U.S.-born member, mentioned her love for R&B and her aspiration to deliver groovy performances.

Saki, from Japan, revealed that debuting in Korea had been her childhood dream, and the experience now feels like a dream come true.

Written by urgent.news from The Korea Times's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.

Also reported by 2 other outlets

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