Honest company SVP, supply chain, sells $35,994 in shares

Honest Company's Senior Vice President of Supply Chain, Etienne von Kunssberg, sold shares worth $35,994 on August 20 and 21, 2026. The transactions occurred at prices between $4.99 and $5.01 per share. Mr. von Kunssberg sold 2,617 shares on August 20 at $4.99 each, and 4,578 shares on August 21 at $5.01 per share. These sales were made solely to pay taxes on a previously granted award of Restricted Stock Units (RSUs).

Meanwhile, the company's shares have risen over 129% in the past six months, trading at $5.20 with a market cap of $553 million. Concurrently, Mr. von Kunssberg purchased 105,799 RSUs at $0 on August 20, which will vest over three years. As of the transactions, he directly holds 383,517 shares of Honest Company common stock, including RSUs payable in common shares.

The Honest Company reported strong second-quarter revenue of $83.3 million, record margins, and full-year revenue guidance between $319 million and $325 million. This growth has led to an upgrade from Hold to Buy by Freedom Broker and an increased price target to $5.00. Morgan Stanley also raised its price target to $5.70. The company's baby product portfolio now makes up less than 30% of revenue, with wipes and personal care products accounting for over 70%.