Greg Norman ‘gutted’ by LIV Golf’s demise: ‘I would rather just see it end’
Greg Norman previously held the position of LIV Golf CEO before he was replaced last year
Former LIV Golf chief executive Greg Norman has expressed remorse over the league's downfall, stating he would prefer to see it end. After pouring over $5 billion into the venture over five years, the Public Investment Fund of Saudi Arabia has pulled its financial support. Despite a new private equity firm agreeing to a deal, players are facing a limited schedule and reduced prize money.
Norman, who stepped down as CEO in 2025, admitted he is "sad, disappointed, gutted," and wants the league to conclude. He emphasized his frustration with the league's demise, saying he "hate[s] to see it wither away. I would rather just see it end." Current CEO Scott O Neil is actively seeking a new investor to secure LIV's future, with a compressed timeline to finalize the deal.
O Neil acknowledged the urgency in reaching an agreement, stating the league is "well on our way to a transaction." However, the success of the new investor deal hinges on the support of a majority of the current players. Ted Goldthorpe, who heads the investment group BC Partners, is reportedly the prospective lead investor, but the financing is contingent upon the participation of top players for the 2027 season and beyond.
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