Greater emphasis must be placed on tourism value, says Penang CM

Penang Chief Minister Chow Kon Yeow has emphasized the need for a greater focus on the economic value generated by tourism in the state, rather than just attracting visitors. Speaking at the Penang Hoteliers Association's 69th anniversary dinner, Chow stressed that while Penang has seen record numbers of flight passengers and high hotel occupancy rates since the pandemic, the real objective should be to maximise the spillover benefits across the tourism ecosystem.

He highlighted the importance of understanding how visitor spending circulates through various sectors of the economy, such as hotels, restaurants, attractions, retailers, transport, tour guides, cultural practitioners, and small and medium enterprises. Chow also called for stronger collaboration among tourism stakeholders to create a more seamless and memorable visitor experience.

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