BMW CEO on petrol cars, EVs and E20 fuel

The Indian luxury car market is evolving, and BMW Group India's President and CEO, Hardeep Singh Brar, believes the brand is well-positioned to adapt to the shift. New generations of customers, including younger professionals and startup founders, are entering the luxury car segment, demonstrating a strong interest in BMW. At the launch of the new BMW X1 Long Wheelbase in India, Brar discussed what sets BMW apart from its German rivals, the increasing competition in the luxury car market, and the rise of Gen Z buyers.

BMW's differentiator, according to Brar, is its focus on driving dynamics, a concept the brand has emphasized for decades. This is reflected in its near 50:50 weight distribution, which contributes to the car's stability at high speeds and through corners. Brar is proud to say, "Nothing drives like a BMW," reinforcing the brand's mantra, "the ultimate driving machine, joy of driving, sheer driving pleasure."

Brar welcomes more competition in the Indian luxury car market, viewing it as an opportunity to expand the market together. He sees the growing presence of younger buyers, such as technology entrepreneurs and startup founders, as a positive development. These new customers bring a unique perspective to the brand, which Brar believes strengthens BMW's position in the market.

When asked about his personal preference, Brar admitted to being a petrol enthusiast and would choose a petrol car over an electric vehicle for himself. Despite BMW's rapid expansion of its electric vehicle portfolio, the driving experience offered by a petrol engine remains appealing to him. Furthermore, Brar confirmed that BMW's vehicles have been compatible with E25 petrol, aligning with India's transition towards cleaner fuels and lower crude oil imports.

He expressed support for the government's initiative to blend ethanol, which he believes will help reduce India's dependence on imported crude oil.