Apple’s new AI shopping assistant can help you choose your next iPhone or Mac
Apple's AI powered virtual shopping assistant is quietly appearing in the Apple Store app for select iPhone users, letting them check trade in values, compare products, and get purchase help.
Apple has recently launched its highly anticipated AI shopping assistant, now accessible on select iPhones. Users are greeted with a new chat-style icon in the Apple Store app, replacing the conventional search button. By tapping this icon, a virtual assistant appears, prepared to assist with shopping queries.
Although Apple has not announced this update formally, it appears to be a limited rollout for testing purposes. The assistant's introduction aligns with a previous July rumor, as Apple quietly amended the Apple Store app's privacy policy to disclose data collection methods for the feature.
According to the policy, the assistant utilizes account details, device identifiers, and chat information to tailor the shopping experience. Leaked screenshots reveal the assistant introducing itself and inviting users to inquire about products, existing orders, or connect with a specialist. Users can ask about trade-in values, carrier offers, compare the iPad lineup, or even determine the best Apple Watch choice. The assistant can also guide users through iPhone monthly payment options.
However, Apple cautions that AI-generated responses may occasionally be inaccurate and may retain chats to evaluate quality and identify fraudulent activities. Furthermore, there is a hint that some data sharing with undisclosed partners may occur, possibly involving a third-party AI model.
While the rollout remains limited, Apple has hinted at additional updates ahead. The company is reportedly preparing for its September event, where the iPhone 18 Pro and a foldable iPhone Ultra are expected. Additionally, an updated iMac with the forthcoming M6 chip is rumored to launch before the end of the year, potentially accompanied by AirPods with camera-equipped models that feed visual context to Siri, a feature that has raised privacy concerns.
Interestingly, the issue of scratched screens has become so prevalent that a tipster claims Samsung and Corning may soon offer a solution. The Galaxy S27 Ultra is rumored to feature a display coating that not only resists scratches but can also heal them. Despite the industry's focus on price hikes due to RAMmageddon and rising component costs, Apple is reportedly considering a smaller price increase for the iPhone 18 Pro generation, potentially starting at $1,199, up from the current $1,099 price point for the iPhone 17 Pro.
Written by urgent.news from Digital Trends's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
