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Apple’s folding iPhone has already launched – in your head

You can’t have missed all the recent leaks. What used to be occasional glimpses into Apple’s future plans, followed by scripted public events, has now become a cadence of leaks followed by announcements. Apple can’t seem to make a single move without it being telegraphed in advance to its users, usually from the same sources. We get treated to spookily accurate predictions about the big…

Apple’s folding iPhone has already launched – in your head

Apple's secretive approach to product announcements has led to a series of leaks and rumors surrounding upcoming devices, culminating in a folding iPhone already being discussed. The process begins with an outsider rumor, followed by speculation and additional details about the device. Eventually, Apple announces the event, only for the news to be reported, debated, refuted, and even denied.

Despite these twists, the anticipation for the folding iPhone remains strong, with millions rushing to purchase it once it hits the market. This anticipation is a result of the company's calculated strategy of releasing multiple waves of announcements, creating momentum and ensuring that the new product will be at the forefront of public consciousness.

Written by urgent.news from Computerworld's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.

Read the original at computerworld.com →

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