Apple Reportedly Will Raise iPhone Prices, but Just How Much?
The Cupertino giant apparently will match, if not exceed, what Google and Samsung did with their phone pricing.
Analysts predict higher iPhone prices from Apple at next month's annual September event, with Mark Gurman of Bloomberg reporting potential hikes of at least $100 on products like the iPhone 18 Pro and the first foldable phone. This price increase could be due to an AI-driven RAM shortage causing a global supply crunch for electronics, including phones, laptops, and gaming consoles.
If accurate, the iPhone 18 Pro may start at around $1,200, up from $1,100 for the iPhone 17 Pro launched last September. Apple has previously raised prices on MacBooks, iPads, and HomePods, with some devices going up by 33%. The tech giant recently laid off about 200 workers and shut down a gaming group, showing its response to the AI infrastructure boom that has caused the memory chip shortage. Despite this, Apple remains highly profitable with a profit margin of around 27%.
Written by urgent.news from CNET's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
