Amazon Hikes Hardware Prices By 60%, Blaming Memory Shortage
Amazon has raised the prices of its hardware devices by as much as 60%, blaming "significant increases in memory and storage component costs." TechCrunch reports: The price explosion impacted Fire TVs, Echos, Kindles, and Eeros. One egregious example that's been cited is that of the Echo Dot, one of Amazon's cheapest smart speakers, the price of which jumped 60% overnight, from $49.99 to $79.99.…
Amazon has increased the prices of its hardware devices, including Fire TVs, Echos, Kindles, and Eeros, by up to 60%, citing significant rises in memory and storage component costs. TechCrunch reveals that this price surge affected even Amazon's most affordable smart speaker, the Echo Dot, which saw its price jump from $49.99 to $79.99 in a single day.
Price-tracking websites like CamelCamelCamel demonstrate the substantial increase, which was previously minimal. The company announced plans to continue offering occasional promotions to customers throughout the upcoming year. Amazon explained in a statement that the consumer electronics industry is grappling with substantial increases in memory and storage component costs.
After absorbing these cost hikes for as long as possible, the company recently adjusted pricing across its product ranges.
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