Aller guter Dinge sind drei: Nach New York und London will der Billigmodehändler Shein in Hongkong an die Börse

Chinese e-commerce giant Shein plans to go public in Hong Kong, beginning September. The journey has been challenging, as the company has rescheduled two planned listings in New York and London due to concerns over its close ties to China. Major investors, including UBS, have joined the list, committing to hold their shares for half a year post-purchase.

Shein promises speedy fashion trends and ultra-fast delivery globally, now shipping within just a few days. With 273 million active customers worldwide as of 2025, the company has faced significant growth and scrutiny. Despite two failed attempts in New York and London, Shein aims to list in Hong Kong, with a target of raising $1.8 billion from its stock offering priced between 47.6 and 49.5 Hong Kong dollars per share.

Leading investors such as Boyu Capital, Tiger Global, Tencent, and UBS will participate, each investing a substantial amount. The UBS, a subsidiary of a major Singaporean bank, has committed to investing $20 million in Shein. Market analysts predict Shein's valuation of nearly $27 billion after its initial trading day—far less than the $40-50 billion initially anticipated.

The company's growth has slowed, particularly since the COVID-19 pandemic, with Shein valued at $100 billion in a private funding round just four years ago. In 2025, Shein reported a $2 billion profit, but the picture is bleak, with a net loss of $99 million in the first quarter of 2026. The decline is attributed to tougher regulations and geopolitical tensions, particularly the US-China trade war and the EU's new import tariffs on small parcels from non-EU countries.

Shein's sales in the US have also dropped, and the company faces multiple investigations and lawsuits over copyright violations and alleged addictive design practices. Despite these challenges, Shein remains determined to go public in Hong Kong, despite the unfavorable economic conditions.