A struggling Brooklyn bakery was months from closing. Then a Meta engineer made it go viral.
Shuayb Qureshi, a software engineer at Meta, said he lost a lot of his "social flow." Now the 31-year-old Manhattan resident is getting it back.
Zbigniew Stankowski, owner of a struggling Polish bakery in Brooklyn, was on the brink of closing earlier this summer. Meta engineer Shuayb Qureshi, who was feeling burnout and disconnection from social situations at his job, started posting Instagram videos to reconnect with people. One of Qureshi's videos featured Stankowski's bakery and showcased the owner's recommended treat, a cheesecake.
The video went viral, garnering over a million views and helping Stankowski keep his bakery open. Qureshi's videos have since become a way for him to connect with people and build his influencer status, while also providing a lifeline for struggling local businesses.
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