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A Comedian’s Viral Joke About Lovesac’s 24-Box Couch Assembly Wasn’t the Problem. The Company’s Response Was

An expert says such a culturally relevant marketing playbook can be clever—but only if brands execute it correctly.

A Comedian’s Viral Joke About Lovesac’s 24-Box Couch Assembly Wasn’t the Problem. The Company’s Response Was

We haven't written up this one. Inc. has the full story — the link below goes straight to it.

Read the original at inc.com →

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