80% of the Top 10 lenses in Japan are third-party optics – and Canon doesn't make the list at all
Sigma and Tamron dominate Japan's latest lens sales chart, taking 8 of the Top 10 spots
In July 2026, a staggering 80% of Japan's top 10 best-selling lenses are third-party optics, according to BCN Raking data. Notably absent from the list is Canon, which holds no position in the rankings. Sigma and Tamron dominate the top spots, each contributing four lenses. Sigma's 18-50mm f/2.8 DC DN | C leads the chart, making it the most successful lens design across several mounts. Sony and Nikon also have two lenses each, while Canon is notably absent.
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