USA Fencing approaching run-up to LA Games as chance to take sport mainstream
Andrews, who has led USA Fencing since 2022, said the federation had made a deliberate effort to market fencing to audiences beyond its traditional competitive base.
USA Fencing CEO Phil Andrews sees the run-up to the 2028 Los Angeles Olympics as a crucial opportunity to elevate the traditionally niche sport of fencing in America. In a recent report, USA Fencing announced that its membership has hit a record high of 45,157 members, backed by 752 affiliated clubs nationwide. This milestone exceeds the body's initial target of 700 clubs by 2028.
With the Games on the horizon, USA Fencing is now aiming for 70,000 members, reflecting a significant push to expand the sport's popularity beyond its current affluent base.
To achieve these lofty goals, the organization is ramping up its commercial efforts. Marketing and communications initiatives are expected to generate $2.8 million in revenue during the upcoming season. This strategic shift aims to not only grow the membership base but also cement fencing's place within the broader sporting landscape in the United States.
Written by urgent.news from Japan Times's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
