US Open ‘Almost Doubling’ Credentials for Creators
Nearly 100 creators will be credentialed at this year’s US Open.
The US Open is expanding its partnership with content creators, increasing the number of credential holders by nearly 100 for the 2025 tournament. The U.S. Tennis Association's director of media operations, Jeanmarie Daly, announced this significant growth during the qualifying week. This expansion marks a shift in how the tournament reaches its audience, aiming to cater to a broader spectrum of viewers through various content creators.
The 2025 cohort will feature both returners and newcomers in "tennis-adjacent spaces," as well as social media teams from traditional media outlets. The USTA has also begun credentialing podcasts, with some, like Andy Roddick's Served, expected to record on-site during the tournament. With nearly 15 to 20 creators specifically contracted by the US Open, the tournament's social media strategy has seen record-breaking engagement.
The US Open's YouTube presence, in particular, is a focus for 2026, with a new series called "Rally the Boroughs" set to launch. The USTA's creator programs and credentialing efforts are integral to making the tournament a cultural event. Last year's US Open drew 1.14 million attendees, surpassing the previous year's record by 9%.
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