Two years after launch, Walmart’s Flipkart is closing in on India’s quick-commerce leaders

Two years after its launch, Walmart's Flipkart is rapidly approaching India's leading quick-commerce companies. Flipkart Minutes, the e-commerce giant's quick commerce service, is now handling 1.1 million to 1.2 million orders per day, up from around 390,000 to 400,000 in November. This puts the two-year-old service in contention with Swiggy's Instamart, which processes approximately 1.4 million orders daily.

The gap between the two services is notable because Flipkart entered the market later than its competitors, Swiggy and Zepto, both of which entered during the pandemic. Blinkit, another major player, has consistently delivered around 3.4 million to 3.6 million daily orders. Flipkart's growth in quick commerce is driven by its aggressive expansion of delivery infrastructure and its vast pool of existing e-commerce customers.

By the end of 2026, Flipkart aims to have 1,500 micro-fulfillment centers, up from 600 in January and 340 a year ago. The service now operates about 1,020 to 1,050 micro-fulfillment centers, nearly tripling its capacity. Additionally, Flipkart's customers are increasingly frequent, with about 65% to 70% of them being repeat buyers, and transactions per customer have risen 50% to 60% compared to a year earlier.

The average order value for Flipkart's quick commerce service is around ₹400 to ₹500 ($4.20 to $5.20), with fruits, vegetables, staples, dairy, and meat experiencing significant growth. Despite the competitive landscape, Flipkart's delivery time has improved to about 11 minutes, down from 13 minutes a year ago. As quick commerce continues to shape online shopping habits in India, Flipkart and Amazon are intensifying their efforts to capture market share.

Amazon's Amazon Now service has become its fastest-growing business in India, with orders doubling every quarter since its launch. Both companies recognize that consumers have grown accustomed to immediate deliveries, making it difficult to revert to scheduled delivery for certain items.