Los ‘influencers’, ante su primera gran crisis: “El simple postureo se extinguirá”
La era de los grandes ‘influencers’, aquellas figuras surgidas del mundo del estilo de vida que han servido hasta hoy para vendernos de todo, incluida su vida, parece llegar a su fin, envuelta en polémicas y acusaciones de falta de autenticidad. TikTok y una nueva generación menos interesada en lo aspiracional promueven un nuevo modelo más real, más divulgativo y, sobre todo, más inofensivo
Influencers faced their first major crisis, as the source recounts Pelayo Díaz's experience. He studied Fashion at Central Saint Martins in London and has worked with brands like Louis Vuitton and Dolce & Gabbana, as well as building a television persona. Díaz describes how, when Prada invited him to the first fashion show, he felt surrounded by negative comments from behind the scenes, believing he was encroaching on their territory.
He was unsure whether the critics disliked his talent or his lack of recognition. Díaz, one of the first influencers in Spain, faced harsh criticism at the age of 20 for trying to carve out his own path. In the early days of this digital phenomenon, the term "influencer" referred to someone with a strong social media presence and a loyal following, creating content and recommendations about fashion and lifestyle.
This pioneer generation disrupted the industry with a celebrated Loewe Alexa bag campaign in 2012, where select young creatives wore the accessory on their heads, eliciting outrage from a world unsure whether to question their actions or their identities.
Written by urgent.news from El Pais's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
