KM Pharmaceutical targets global oral care market with Pororo products
PYEONGTAEK, Gyeonggi Province — KM Pharmaceutical, a hygiene product developer has created a sensation in Korea’s oral care market with its Pororo-themed toothpastes and toothbrushes. The company, which is based in Pyeongtaek, Gyeonggi Province, is now seeking to replicate that success overseas. KM Pharmaceutical already exports to 12 countries as an original equipment manufacturer (OEM) and…
Pyeongtaek, Gyeonggi Province — KM Pharmaceutical, a hygiene product developer based in Pyeongtaek, Gyeonggi Province, has gained significant traction in Korea's oral care market with its Pororo-themed toothpastes and toothbrushes. The company, known for its expertise in oral care, hair care, and beauty products as an original equipment manufacturer (OEM) and original development manufacturer (ODM), is now looking to expand its reach globally.
KM Pharmaceutical already exports its products to 12 countries but believes there is ample room for growth in international markets. Recently, the company has inaugurated a second manufacturing plant in Pyeongtaek, specifically focused on hair care and beauty products. This new facility has already reached full capacity, while the first plant is operating at around 70% capacity.
Despite this, KM Pharmaceutical's production director, Hwang Min-young, anticipates that both plants may need to run at full speed to meet the surge in orders. The company aims to achieve an annual sales target of 100 billion won, equivalent to approximately $72 million.
Written by urgent.news from The Korea Times's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
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