Khairat Hail project aims to boost local products, says director

Khairat Hail’s executive director, Saleh Al-Mashari, revealed that the project aims to promote local products by simplifying the process for farmers to connect with consumers. Speaking on Al Ekhbariya TV, Al-Mashari explained that the initiative seeks to market local goods by establishing a sales outlet that would facilitate farmers' products reaching consumers more efficiently.

Al-Mashari emphasized that the project is both a commercial and tourism venture, bringing together prominent farmers, artisans, and food processing industries. The project will unfold in stages, starting with direct sales and the launch of a website to increase its reach, followed by a specialized online platform for agricultural auctions to streamline transactions between farmers and traders.

Prince Abdulaziz bin Saad bin Abdulaziz, the Governor of Hail Region, is identified as the main supporter of the project. According to Al-Mashari, he has exhibited a strong interest in the endeavor. Furthermore, Al-Mashari highlighted that the central area of the project is set to transform into the region's premier tourist destination, showcasing Hail's unique culture and sharing success stories from the local community.