Integrated digital mechanism, grading launched for Keralam’s special Onam markets this year
Mechanism to aid govt. keep track of all activities right from procurement from farmers to sales through Onam markets; 2,000 markets opened to keep vegetable, fruit prices stable during festival season
For the first time, the Kerala Agriculture department has introduced an integrated digital system at the special Onam markets, streamlining payments to farmers and assessing market performance. The inauguration of 2,000 markets took place on Saturday, August 22, 2026, with the Agriculture Minister, T. Siddique, marking the occasion.
Farmers are paid 10% more for their produce at these markets, with goods later sold to consumers at a 30% discount. The digital platform enables real-time tracking of transactions from procurement to sales, facilitating direct bank transfers to farmers, eliminating delays. Special Secretary T.V. Subhash inaugurated the digital system, while markets are being evaluated as 'A', 'B' and 'C' based on sales and efficiency.
The initiative aims to maintain stable vegetable and fruit prices statewide during the festival season. Agriculture department agencies have established these 2,000 markets, with Krishi Bhavans managing 1,074, Horticorp 766, and VFPCK 160. The State government allocated ₹10.74 crore for market intervention support under the price stabilization scheme.
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