HP exec reveals the Gen Z ‘superpower’ that he says helps young employees build ‘a healthy relationship with work’

George Brasher, HP's North American senior vice president and managing director, believes that young workers under 30 have a valuable advantage in the workplace. He calls this "superpower" the fact that Gen Z members are digital natives and AI natives, which gives them a unique relationship with work. Brasher notes that this comfort with technology and their ability to use AI to enhance efficiency sets them apart.

He emphasizes that the key is to stay curious and be open to new ways of thinking and working. By leveraging technology to automate routine tasks, Gen Z workers can focus on building relationships, earning trust, and understanding what people need. Research supports Brasher's view, with a 2026 Deloitte study showing that Gen Z uses AI to advance efficiency, work quality, identify learning opportunities, and manage work-related stress.

Despite concerns about AI potentially replacing jobs, the trend shows that AI use in the workplace can increase job autonomy, reduce worker exhaustion, and promote job enjoyment. Brasher is actively learning from younger employees about their AI usage and how these tools can be scaled across the organization.