FSSAI Cracks Down On Misleading Food Ads, Over 150 Notices Issued To Major Brands
New Delhi: Food safety regulator FSSAI has stepped up action against misleading advertisements and labelling violations, issuing more than 150 notices to food companies in recent months, including several major domestic and global brands. The Food Safety and Standards Authority of India (FSSAI) said the notices were issued over misleading advertisements, false claims and failure to comply with…
Food safety regulator FSSAI has stepped up its enforcement against misleading advertisements and labelling violations, targeting over 150 companies, including major domestic and international brands. The regulator issued notices for false claims and non-compliance with labelling rules. Brands like Nestle India, PepsiCo, Coca-Cola India, Abbott India, Red Bull India, Danone India, and Monster Energy India were among those facing regulatory action.
FSSAI also intensified scrutiny of energy drink and alcoholic beverage manufacturers. Several e-commerce platforms, including Amazon and Flipkart, received notices, as did several restaurants, such as KFC, McDonald's, Pizza Hut, Domino's, and Costa Coffee, with some licences suspended. The regulator seized products from various companies in response to violations, and even cancelled the licence of an Amazon warehouse.
The crackdown underscores the heightened focus on food companies, restaurants, and online platforms for adhering to safety and labelling requirements.
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