Ferrari’s first electric car fetches record $40M at auction
A one-off version of Ferrari’s first fully electric model has sold for US$40 million at a charity auction, setting a record for the most expensive new car ever auctioned.
In May 2026, Ferrari introduced its first electric vehicle, the Luce, with a starting price of €550,000 (US$639,000). The launch met with skepticism, as the electric model marked a significant shift from the company's renowned combustion-engine sports cars, according to The Straits Times. However, a unique Tailor Made edition of the Luce found a buyer at a Sotheby's charity auction during Monterey Car Week in California.
The final sale price was US$40 million, more than 36 times the pre-sale estimate of US$1.1 million. Ferrari's Tailor Made program allows buyers to create bespoke, one-of-a-kind vehicles tailored to their preferences. The Luce sold at the auction was specially crafted for the charity event, designated as Chassis 0. As the first production chassis of the Luce, it boasts an exclusive Madreperla Semi-Gloss exterior and newly developed Perla Le Mans metallic leather.
Designed in collaboration with LoveFrom, the creative studio led by Apple's former chief design officer Jony Ive, the four-door electric Ferrari generates over 1,000 horsepower. Ferrari CEO Benedetto Vigna defended the Luce against criticism, emphasizing that it diverges fundamentally from electric vehicles produced by other manufacturers, both in design and performance.
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