Cool for centuries: Traditional bamboo fans from Japan's Kumamoto Pref. go global

YAMAGA, Kumamoto -- Hand fans coated with fermented persimmon tannin, a traditional Japanese craft from the city of Kumamoto in northern Kumamoto Prefecture, have long been celebrated for their unique colors and resilience. At one time, over 15 fan-making workshops were located in the city's Kutami district. However, in the present day, Kurikawa Shoten is the sole remaining workshop. The family-run business has embraced change, expanding its reach beyond the region and offering its handcrafted fans to a global audience.

The fans are available in various sizes and designs, featuring motifs such as goldfish, kimono patterns, and ukiyo-e paintings, creating a warm and soothing appearance due to the fermented persimmon tannin applied to the washi paper. This treatment not only strengthens the paper but also helps protect the fans from insects, contributing to their legendary longevity of up to 100 years.

Established around 1600, the craftsmanship of these fans is deeply rooted in Kutami's history. Legend has it that a Buddhist monk from Shikoku taught the residents how to make them as a gesture of gratitude for a place to stay. The area's abundant supply of bamboo and the necessary materials for creating washi paper made it an ideal location for this art form.

In the early 1990s, Kurikawa Shoten, founded in 1889, adapted to shifting times by shifting its focus to gift fans for special occasions, a strategy that resonated with consumers and boosted the brand's popularity.

The name "Kutami" carries a significant meaning, with the kanji characters representing "come" and "people," embodying the sentiment "people will come." This auspicious association has played a role in the enduring appeal of these fans. Kyohei Kurikawa, the current fifth-generation head of the business, has embraced modern technology to promote the fans, leveraging platforms like Instagram to connect with customers in unexpected places, such as Saudi Arabia.

Additionally, the company is collaborating with department stores and anime companies to bring the traditional craft to new audiences. Kyohei's wife, Kiriko, assists him in the family workshop, expressing delight at the global reach of their fans. Both emphasize the importance of preserving the tradition while incorporating innovative approaches to ensure the craft's continued success.