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The South African Broadcasting Corporation (SABC) has partnered with Taste of Cape Town for a national broadcasting initiative, aiming to showcase the food culture of South Africa across the country. The two-day festival, scheduled for November 28 and 29, 2026, at Green Point Cricket Club, will feature South Africa's top chefs, restaurants, winemakers, producers, and emerging culinary talents.

Through this collaboration, SABC will broadcast the festival on its television, radio, and digital platforms, including SABC Plus. The partnership seeks to allow viewers beyond Cape Town to experience the festival and discover the people and businesses that shape South Africa's diverse food culture. SABC's involvement signifies more than just broadcasting a food event; it reflects their belief that South Africa's culinary culture is a vital part of national identity, connecting communities through shared experiences.

Themba Gwejela, Group Executive: Corporate Affairs and Marketing at SABC, emphasized the broadcaster's public-service mandate, stating that food brings people together and represents one of the country's greatest national assets. Gwejela is proud that the SABC will provide a platform to amplify the stories of chefs, winemakers, home cooks, and food entrepreneurs, making these narratives accessible to audiences nationwide.

Bonnke Shipalana, Group CEO of The Allure Group SA and the license holder of the Taste Festival in South Africa, highlighted the significance of the partnership, noting that the SABC has long been a part of South Africans' lives. Shipalana emphasized that Taste of Cape Town is intended to be an inclusive event, connecting people across the country.

With the SABC's support, events like Feed Every Sense will reach communities beyond Cape Town, spotlighting the chefs, restaurants, and producers behind the festival. This partnership positions Taste of Cape Town as a celebration of food, culture, and identity, leveraging SABC's national reach to highlight South Africa's rich culinary landscape.