Can the Epic Games Store turn things around? 'I don't see how they can recover at this point,' says Newzoo analyst
Adding features to the storefront and making its launcher run more smoothly might be too little, too late.
Newzoo analyst Emmanuel Rosier doubts the ability of the Epic Games Store to turn its fortunes around. He explains that Steam has become too entrenched for customers to switch. While Epic offers free games, the majority of players likely view these as collectibles rather than games they'll actually play. Rosier suggests that Epic is spreading itself too thin, trying to compete with Steam, Apple, and Google Play simultaneously.
He remains more optimistic about Epic's success as a game developer, particularly with Fortnite, where they're making significant strides. The company is incorporating popular franchises and mascots from other games into Fortnite, a strategy that could boost its relevance and appeal among gamers.
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