Buc-ee’s chain draws outcry in Ohio for launching fight over a mini mart’s beaver logo

BEAVERCREEK, Ohio (AP) — Buc-ee’s, the popular Texas convenience store chain, has ignited widespread outrage after launching a trademark infringement lawsuit against Beaver’s Mini Mart, a small shop in Ohio. The mini mart’s mascot, a full beaver, has become a target of Buc-ee’s aggressive efforts to protect its own iconic buck-toothed beaver logo.

Supporters of Beaver’s Mini Mart have fiercely protested the lawsuit, boycotting the chain’s stores and even leading to the city of Beavercreek officially adopting the beaver as part of its history. British comedian John Oliver even highlighted Buc-ee’s aggressive trademark litigation on his show “Last Week Tonight,” creating a knockoff "Buc-off" logo and a squirrel mascot named Mr. Nutterbutter.

Buc-ee’s argues that the mini mart’s beaver logo is too similar to its own, and has requested a jury trial in federal court. The Texas-based chain’s extensive offerings and spacious facilities, including a 74,000-square-foot store with 100 gas pumps and 700 parking spaces, stand in stark contrast to the smaller, simpler Beaver’s Mini Mart.

While Buc-ee’s defends its lawsuit as a means of safeguarding its valuable trademark, customers have expressed disappointment, with one local resident stating that he would not return until the company adopts more responsible business practices.