Buc-ee’s Buckeye backlash as beaver infringement lawsuit infuriates Mini Mart maniacs in Ohio
Ohio Gov. Mike DeWine, who attended and praised the grand opening of the Dayton-area Buc-ee’s store in April, described the lawsuit as “absurd.”
Buc-ee's, the well-known Texas convenience store chain, is facing backlash after embroiling in a trademark infringement lawsuit against Beaver's Mini Mart in the city of Beavercreek, Ohio. The lawsuit has sparked outrage among Mini Mart supporters who have taken to social media to boycott Buc-ee's stores and even rallied in the streets.
The dispute began when Buc-ee's opened its first Ohio location less than a half-hour's drive from the small shop, leading to a legal battle over the similarity of their respective beaver logos. The Texas-based company argues that the Mini Mart's beaver logo too closely resembles its own branded Buc-ee ("Bucky") beaver, while the smaller store maintains that the beaver is a cherished part of its local history.
The controversy has even caught the attention of British comedian John Oliver, who parodied the lawsuit on his show "Last Week Tonight." Despite the support from local businesses and citizens, Buc-ee's maintains that it is protecting its valuable trademark.
Written by urgent.news from Fortune's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
