Who sponsors the 20 Premier League clubs after gambling ban?
The Premier League is underway and you may have noticed a lack of shirts featuring gambling and casino brands. That’s not because they’ve been banned outright, but because the 20 Premier League clubs agreed to a voluntary removal of the sector from the coveted front-of-shirt advertising space. It has meant a mad rush for those [...]
After the gambling and casino industry were voluntarily removed from the front-of-shirt advertising space in the Premier League, clubs have had to reevaluate their sponsorship options. Finance now dominates as the most common sector, with six of the 20 teams featuring finance-related brands on their shirts. Brighton and Hove Albion and Tottenham Hotspur have longstanding agreements with American Express and AIA, while Liverpool continues its relationship with Standard Chartered.
Coventry continues their sponsor from their Championship-winning season with Monzo, making it their first time on a Premier League front-of-shirt. Everton signed up CMC Markets, while Nottingham Forest agreed to a £25m deal with Marex, a company linked to SpaceX. In the tech and web sector, Manchester United, Brentford, Fulham, Crystal Palace, and Ipswich have all secured new sponsorships.
Emirates and Etihad, the large UAE carriers, have long been front-of-shirt sponsors for Arsenal and Manchester City, respectively, and Hull City now has Corendon Airlines as its primary partner. Drinks brands Red Bull and Knox have sponsored Leeds United and Newcastle United, while tourism company Visit Rwanda sponsored Aston Villa for the first time as a front-of-shirt.
Health sector sponsor Vitality has upgraded an existing partnership with Brentford. However, Sunderland is reportedly in the process of securing a deal with Visit Ghana, and Chelsea continues without a full-time sponsor after briefly partnering with AI firm IFS last year.
Written by urgent.news from City AM's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
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