Ralph Lauren triumphs with back-to-office fashion
The massive return to face-to-face work is driving a renaissance in elegant fashion in the United States, benefiting firms such as Ralph Lauren and Coach, amid the decline of casual style and fast fashion.
The return to office work in the US is driving a resurgence in elegant fashion, benefiting companies like Ralph Lauren and Coach. Ralph Lauren reported a 13% increase in revenue in its latest quarter, while Coach, part of Tapestry, saw a 15% growth in sales. The trend is attributed to the accelerated return to office work, with companies like Amazon and JPMorgan announcing mandatory office attendance in 2025.
As a result, Americans are dressing more formally, with sales of dress shoes and formal wear increasing, while athletic wear sales slow down.
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