‘Paise Ki Goonj’: BJP claims Congress paid influencers to draw crowds for Rahul Gandhi’s Pune event
BJP leaders claimed videos had surfaced showing offers of ₹30,000 to ₹35,000 to social media influencers to promote the Pune event, covering their travel expenses and promoting the programme online
The BJP accused the Congress of using the term "Paise Ki Goonj" (Money is the Buzz) to describe Rahul Gandhi's student event in Pune, alleging the party had paid social media influencers to attract crowds. BJP spokesperson Navnath Ban claimed the Congress had spent around ₹10 crore to incentivize influencers, offering up to ₹35,000 per influencer for the "Chhatron Ki Goonj" program. Meanwhile, the Opposition claimed the BJP was terrified of Gandhi's growing influence among young people.
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