Apple cuts jobs in Siri, Vision Pro immersive video and gaming teams
As part of the changes, the company is largely shutting down a Vision Pro team focused on gaming for the headset and reducing the size of a unit responsible for producing the device’s immersive video content, said the people, who asked not to be identified because the personnel moves haven’t been announced.
Apple has announced it is cutting jobs across several teams, including those working on the Siri digital assistant, the Vision Pro headset, and AI features within its software engineering organization. The company is focusing on new devices and artificial intelligence as the reason for these changes, affecting over 200 employees.
The largest cuts are in the Vision Pro organization, with about 100 positions eliminated, and another 100 from the Siri and software teams. Apple acknowledged this realignment in a statement, stating they are creating new roles while also eliminating some existing ones. The Siri reshuffling comes as the company prepares an AI-infused version of the assistant, requiring different expertise, while the Intelligent Systems Experience team is being reorganized to match priorities and accelerate development on AI-powered capabilities.
The Vision Pro changes are aimed at realigning priorities based on customer use and directing resources toward future products. Immersive video content, once a key selling point, has become expensive to produce, and with fewer Vision Pro users, Apple plans to produce fewer videos in-house while encouraging third-party developers.
The company maintains that Vision Pro and its operating system are not abandoning, but in the near term, it is focused on launching smart glasses.
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