‘Young consumers find classic cameras unique’: Fujifilm Asia Pacific MD on the Gen Z appeal of old-school cameras
Young consumers are drawn to classic cameras, proving that old-school photography is having a moment despite the smartphone era. Fujifilm's QuickSnap and Instax lines are especially popular among Gen Z, with these cameras appealing to younger users for their unique experience, distraction-free nature, and nostalgic feel. Haruto Iwata, Managing Director of Fujifilm Asia Pacific, explains that while older generations may see these cameras as old-fashioned, younger people find them fascinating due to the wait time for image development.
Fujifilm's X Space store in Delhi features a dedicated section for QuickSnap and Instax cameras, catering to this growing market. The QuickSnap Black and White camera, sold for Rs 2,499, is Fujifilm's first single-use camera to use monochrome film. Instax cameras provide instant prints, with features like app-like functionality and QR code integration.
Compact cameras, such as the X Half, are also gaining traction among younger consumers for their manual controls, sturdy build, and vintage aesthetics.
Written by urgent.news from The Indian Express's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
