Weekend newsletter: We shouldn’t believe everything we see – Handelsblatt weekend
In addition: Torturous boredom at work, an astonishing economic miracle and La Deutsche Vita. These are our reading recommendations for the weekend.
Lukas Flöer founded Metads, a advertising company, in September 2023. Despite the challenging market, Metads has achieved significant success, doubling its revenue in its first two years and expecting a double-digit million-euro turnover this year. Flöer's success is attributed to his use of optical illusions in advertising on large screens.
Meanwhile, other topics covered include Timo Maisel leading an auto supplier through a crisis, a survey on job satisfaction and switching, Vietnam's economic boom, and the impact of uncertainty on businesses and entrepreneurs.
Written by urgent.news from Handelsblatt's report — not a translation of it. Machine-written — may contain errors; check the original before relying on it.
