With Bitcoin Rallying, Strategy (MSTR) Just Flipped From a $13 Billion Loss to a $1.4 Billion Gain. Should Investors Buy the Rally?
Bitcoin has risen more than 20% over the past week.
Shares of Strategy Inc (NASDAQ:MSTR), formerly known as MicroStrategy, have been on the rise as Bitcoin's price continues its impressive surge. Over the past few trading sessions, Bitcoin has skyrocketed by more than 20%, moving from a multi-month low of around $63,000 to above $77,000. This increase has significantly impacted Strategy, given that it holds approximately 840,447 Bitcoin in its treasury, which represents around 4% of Bitcoin's outstanding supply, with a current valuation of roughly $65 billion.
Founded in 2020, Strategy began purchasing Bitcoin at a time when each coin was valued at around $11,000. At its peak, the price reached approximately $123,000 in 2025. Despite the volatility, Strategy's average cost basis for its Bitcoin holdings stands at $75,385. Before this recent price surge, the company was sitting on a multi-billion-dollar unrealized loss on its Bitcoin investments. However, following the recent price spike, Strategy is now enjoying a slight but noteworthy long-term profit.
Given this turn of events, the question arises: should investors consider buying into this rally?
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