Samyang Foods Promotes Buldak In Bangkok
Samyang Foods steps up to serve as a bridge connecting K-food and Korean tourism in the heart of Bangkok, Thailand.Samyang Foods announced on August 21 that it will participate in ‘Love Korea 2026’, which will be held at CentralWorld in Bangkok, Thailand from August 22 to 23. The event is a Korean c
Samyang Foods aims to strengthen the link between Korean food and tourism in Bangkok, Thailand. The company announced its participation in the 'Love Korea 2026' festival, which will take place at CentralWorld from August 22 to 23. This event is organized by the Ministry of Culture, Sports and Tourism and the Korea Tourism Organization, and is expected to draw around 10,000 visitors over the two-day period.
Samyang Foods' involvement in the festival is a follow-up to a Memorandum of Understanding (MOU) signed with the Ministry of Culture, Sports and Tourism on July 31. The company aims to convert the interest in Korean food into a demand for Korean tourism by collaborating with public and private sectors.
At the event, Samyang Foods will operate a large interactive booth where visitors can experience famous brands such as Buldak, MEP, and Tangle. Visitors will have the opportunity to taste the main products of each brand and engage in various participatory activities that highlight the unique features of each brand. One of the notable activities is the 'Buldak Don’t Make a Zeed!' challenge, where participants can experience the spicy taste of Buldak progressively.
In addition to this, there will be a 'Sauce Lab' where visitors can mix Buldak sauces according to their preferences, and a 'Crave Out' game utilizing the new brand MEP. Participants who engage in these activities will be rewarded with various goods, including a PEPPO paper crown, as incentives on social network services (SNS).
Through this event, Samyang Foods hopes to reinforce the popularity of Buldak and raise awareness of other brands like MEP and Tangle. The company views the strategy as a means to contribute to the goal of revitalizing tourism by encouraging interest in Korean culture through K-food. An official from Samyang Foods stated that they expect global consumers to enjoy the various brands of Samyang Foods firsthand and emphasized their commitment to promoting the allure of Korean tourism through K-food in the future.
Written by urgent.news from BusinessKorea's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
