Oura’s sleep tracking is under fire in a proposed class action lawsuit
The complaint alleges that some of its sleep tracking has little more than a "coin flip’s chance" of accuracy.
A proposed class action lawsuit has been filed against Oura, a prominent manufacturer of smart rings, alleging that the company has overstated the accuracy of its sleep-stage tracking technology. According to the complaint, Oura's devices rely on artificial intelligence (AI) estimates rather than actual measurements of sleep stages, which are determined by signals collected from the user's finger.
The lawsuit, filed in California, accuses the company of misleading customers by claiming "unparalleled accuracy" for its sleep tracking capabilities. The complaint cites a study that found Oura's sleep-stage accuracy to be only 53.18%, akin to a coin flip's chance of being correct. The affected customers are seeking a stop to the alleged misleading claims and monetary compensation.
Oura is a well-known player in the smart ring market, but this legal action brings into question the reliability of its sleep scoring system.
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