Our AI startup is growing 40% a month helping financial advisers do what they love: giving advice

Sharesies and Lightyear, once highly-regulated companies managing over £7 billion in assets, introduced millions of people to investing. However, the founders of Marloo realized they could not provide meaningful advice during market volatility. Customers were making complex financial decisions related to life-changing events like retirement, family growth, inheritance and first home purchases – moments that required good advice.

The founders thus created Marloo, aiming to ease the workload of financial advisors, whose time is often spent on administrative tasks that take away from customer interaction. In the past 15 months, Marloo has experienced an impressive 37% monthly revenue growth, onboarding more than 900 paying advisory firms across eight countries.

They've expanded their services to the U.S. and raised $13 million in funding. The investment landscape is becoming increasingly complex with previously inaccessible asset classes now available to ordinary investors. This has shifted the profile of clients seeking financial advice. Personal advice requires more time per client than fitting into a model portfolio, and successful advisers are already full.

As a result, AI can help advisors quickly narrow down the best advice for their 200 clients, allowing them to focus on individual circumstances and human judgment. Ultimately, Marloo aims to provide personal, human advice to more people than ever before.