Now movie theaters are starting to ban Meta smart glasses too. Here’s why

UK cinemas are adopting measures to restrict the use of Meta smart glasses, joining a trend of establishments banning the wearable technology in public spaces. The UK Cinema Association (UKCA), representing over 90% of UK cinema operators, has expressed concerns about privacy and film piracy surrounding the use of smart glasses in movie theaters. As these glasses gain popularity, many UK cinemas have started implementing policies prohibiting or restricting their use, though specific venues have not been disclosed.

Meta Platforms, the parent company of Facebook, Instagram, and WhatsApp, reported selling seven million Meta smart glasses in 2025, a threefold increase from 2023 and 2024 combined. Despite the growing backlash, the demand for smart glasses continues to rise. The UKCA and other establishments are joining a broader movement of prohibiting or restricting the use of smart glasses, which have also been banned in schools, medical offices, and even courtrooms.

The New York state court system was the first U.S. state to implement a ban on smart glasses in all courts, followed by the Immigration and Customs Enforcement (ICE) prohibiting its employees from wearing the glasses in the federal workplace due to privacy concerns.

This trend of banning smart glasses comes amid increasing discussions about their use in various settings, including schools, medical offices, and even bathrooms. Recently, courts in England and Wales began confiscating Meta smart glasses from anyone entering their judicial buildings, citing restrictions on taking images or videos within court and tribunal premises. The HMCTS joined other UK establishments, such as private members' club Soho House and pub chain Wetherspoon, in their ban on smart glasses.

As the use of Meta smart glasses continues to grow, UK cinemas and other establishments are adapting to the changing landscape by implementing policies that restrict their use.