Nissin’s new cold-water instant noodles sell out in a week
Ready after just 5 minutes of soaking in cold water, the quick bite sold more than a month's supply in a matter of days.
Nissin Foods, the company that pioneered instant noodles, has introduced a groundbreaking product: cold-water instant noodles in cup form. The new Cold Cup Noodles, available in Spicy Kimchi and Chicken Salt Lemon flavors, have been an instant hit since their launch on July 20. Initial stock sold out within just a week, despite the company only having initially planned supplies to last one to two months.
Nissin, which holds nearly half of Japan's instant noodle market, had not disclosed exact sales figures. However, the company's initial projections were massively exceeded. Nissin, known for its innovation to outpace competitors like Toyo Suisan Kaisha Ltd. and Sanyo Foods Co., has once again demonstrated its ability to resonate with consumers through its latest product offering.
Written by urgent.news from Japan Times's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
