State elections: Before elections in Eastern Germany: Family businesses launch "Made by Diversity" campaign
The approval ratings for the AfD in East Germany have never been higher. Many family businesses are now positioning themselves openly in favour of tolerance with a campaign in the run-up to the state elections.
A group of German family businesses, under the initiative "Made in Germany - Made by Diversity", is launching a campaign ahead of state elections in Saxony-Anhalt, Berlin, and Mecklenburg-Vorpommern in September. The campaign promotes an open society, a strong Europe, democracy, and the rule of law, with messages such as "Uniformity doesn't solve problems, diversity does".
The initiative, which includes companies like Sennheiser and Bofrost, aims to promote tolerance and openness, and will display its messages in public spaces, online, and in regional media. The campaign comes as the far-right AfD party is polling strongly in the upcoming elections, with 41-42% in Saxony-Anhalt, over 35% in Mecklenburg-Vorpommern, and 20% in Berlin.
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