Inside Jason Kelce’s Potty Humor Marketing Ploy Against AI Data Centers
Big Tech’s water guzzling to cool AI servers is serious, even if this viral ad isn’t.
A new marketing campaign is targeting AI data centers with a potty humor approach. Former NFL player Jason Kelce, co-owner of Garage Beer and co-host of the New Heights podcast, is leading the charge. The campaign, launched on Tuesday, features Kelce using the bathroom and holding a jar of yellow liquid with a call to action to a crowd singing about peeing on computers to "save humanity."
This quirky ad aims to draw attention to the environmental impact of AI data centers. These facilities consume massive amounts of water and electricity, raising concerns about resource depletion, utility bills, and health risks for surrounding communities. A recent Gallup poll shows that 71% of Americans oppose the construction of new AI data centers in their community.
The campaign's unconventional tactics aim to raise awareness and stir public sentiment against these data centers, which could impact political campaigns as midterm elections approach.
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