iCAUR has landed in Pakistan. Take a look!

Pakistan has reportedly received its first glimpse of a new automotive brand, iCAUR, before its official arrival announcement. Pictures shared on social media seemingly show two striking SUVs, the iCAUR V23 and V27, being unloaded from shipping containers in the country. The arrival of these electric mobility-focused vehicles marks the first reported presence of the global new-energy brand in Pakistan.

Despite the official launch still being pending, the images have already generated curiosity about the brand that is rapidly expanding its footprint in international automotive markets. iCAUR, a global new-energy automotive brand under Chery International, has been rapidly venturing into international markets since its global debut in 2025, establishing a presence across more than 40 countries and regions.

These include Thailand, Malaysia, Indonesia, Hong Kong, Nepal, South Africa, the UAE, Bahrain, Saudi Arabia, and Qatar. The V23 has particularly garnered attention in Southeast Asia, while the V27 has been making its mark in Middle Eastern markets. Now, it seems Pakistan is on iCAUR's list. Nishat Group, one of Pakistan’s most prominent business groups and a significant player in the automotive sector, is bringing iCAUR to the country.

Nishat has previously introduced international automotive brands to Pakistan, including Hyundai and OMODA & JAECOO, which has already produced over 10,000 locally assembled vehicles.