Hyundai's growth is pushing Genesis' US production back to Korea
Genesis is moving production of its GV70 SUV back to Korea, temporarily putting a hold on its US manufacturing footprint to make room for Hyundai.
Genesis Motor is temporarily shifting production of its top-selling North American model, the GV70, from Alabama back to South Korea, as part of Hyundai's strategy to expand its U.S. footprint. The GV70, which accounted for nearly 34,009 units sold in the United States in 2025, was produced at Hyundai's Montgomery plant until now.
However, the move is expected to be short-term, according to a Genesis executive, as Hyundai's U.S. sales surged to a record 450,568 vehicles in the first half of 2026. Hyundai's growth in the U.S. has led to a tighter capacity at its Alabama plant, necessitating the relocation of GV70 production to Ulsan, South Korea, to accommodate increased Hyundai production.
Genesis' U.S. manufacturing footprint will be gradually restored as the company introduces new models and expands its production capacity.
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